The tourism balance in European countries signifies the gap between the revenue generated from tourism and the amount spent by residents abroad. Germany leads as the largest tourism spender in Europe, with an annual deficit exceeding -100 billion euros. Following closely is the UK, with a similar deficit just below -100 billion euros, while other countries like France and Sweden range from -10 to -50 in their balances.

Conversely, Spain stands out as the top earner from tourism, with an impressive surplus of +50 billion euros each year. Italy and Turkey also rank among the highest earners within the tourism industry on the continent.