Significantly Decrease in Value for Top Brands

Leading the list of this year's losers is the coffee giant Starbucks, which lost over a third (almost $22 billion) of its value in the past year! Following closely behind are Tesla (-$15.3 billion, despite record-breaking deals not helping Elon Musk), and unexpectedly, China's leading messenger app WeChat (-$8.8 billion).

Significantly Decrease in Value for Top Brands

The most expensive brand on the losing list is Mercedes-Benz, accompanied by a mix including delivery company FedEx, auditors EY, Japanese conglomerate Mitsui Group, and oil giant Shell.