The demand for crosswords and sudoku in Russia has surged by almost 30% due to internet connectivity problems. Russians are increasingly turning to puzzle magazines to navigate digital detox more effectively.
Popular items include black coloring books for replicating Malevich's masterpiece. Despite a 30% decrease in interest in film cameras, the trend for retro photos taken with such cameras persists.
In addition to board games and calligraphy tools, engaging crosswords and sudoku are top-selling items. Online searches for these puzzles on marketplaces have spiked from 1.5 to 1.9 million per month. Reasons for this trend include addressing digital fatigue, emotional self-regulation, and enhancing the "quiet life" aesthetically. Analysts considered sales, virality, search trends, media coverage, and sustained demand when researching these niche categories.