Kazakhstani producers are set to have their products featured on 341,000 stores within ChinaCoop, a Chinese cooperative network, following a collaboration between QazTrade and the National Cooperative Association of Kazakhstan. The announcement was made during the 8th China International Import Expo in Shanghai.
The initial offerings from Kazakhstan will include honey, kumis, shubat, and confectionery, with plans for these products to be made available on shelves across China. ChinaCoop boasts an impressive annual turnover exceeding 7 trillion yuan, providing a significant opportunity for Kazakh businesses to establish a foothold in the Chinese market through this partnership. Marketing research has been conducted, and trial shipments are already in progress to facilitate this expansion.