Analytics 13.03.2026 07:08 192 views

Brands that lost the most value last year

The automotive sector took a hit last year, with Tesla leading the pack with a $15 billion loss in brand value. German brands like Mercedes-Benz and Porsche followed closely, each losing $6 billion, while Mitsubishi suffered a $4 billion decrease. The Chinese automotive industry played a significant role in these losses.

Brands that lost the most value last year

Chinese businesses faced challenges as well, especially in the banking sector, where a Chinese bank ranked second overall with a $7 billion loss, along with struggles in the construction industry. Luxury goods manufacturers like Louis Vuitton and Chanel also saw a decline in brand value, adding to the list of top devaluations.

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